Privacy Policy

Privacy Policy

Effective Date: May 21, 2025
Last Updated: May 21, 2025

At Alfa Hockey, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from https://alfasports.com.au/

1. Information We Collect

We collect personal information in the following ways:

a. Information You Provide Directly

When you:

  • Create an account

  • Make a purchase

  • Contact us via email or chat

  • Sign up for newsletters or promotions

We may collect your name, email, phone number, billing/shipping address, and payment information.

b. Information Collected Automatically

When you browse our store, we collect:

  • Device information (IP address, browser type, OS)

  • Usage data (pages visited, time on site, referring URL)

  • Cookies and tracking technologies

This data helps us improve performance, personalize content, and detect issues.

2. How We Use Your Information

We use your information to:

  • Fulfill your orders and provide customer support

  • Process payments securely

  • Improve our website and services

  • Send order updates, offers, or newsletters (if opted in)

  • Detect and prevent fraudulent activity or misuse

We never sell your personal information.

3. Sharing Your Information

We may share your data with trusted third parties to operate our business, such as:

  • Shopify Inc. – for hosting and e-commerce operations

  • Payment gateways – to securely process payments

  • Shipping providers – to deliver your order

  • Analytics and marketing tools – to understand user behavior and improve our store

These partners only access data as needed and are bound by confidentiality agreements.

4. Cookies & Tracking

Our store uses cookies to improve your experience. Cookies help us:

  • Remember items in your cart

  • Understand how visitors use the site

  • Personalize recommendations and promotions

You can control cookie settings in your browser. Disabling cookies may affect certain features.

5. Marketing & Advertising

If you opt in, we may send you promotional emails about new products, sales, or updates. You can unsubscribe at any time.

We may also use third-party tools (like Google or Facebook) to display ads based on your browsing activity.

6. Data Security

We implement industry-standard security measures (SSL encryption, secure servers, and Shopify's infrastructure) to protect your personal data.

However, no method of transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location (EU, California, etc.), you may have rights under privacy laws such as the GDPR or CCPA, including:

  • Accessing the personal data we hold about you

  • Requesting correction or deletion

  • Opting out of marketing or data sharing

  • Transferring your data to another provider

8. Children’s Privacy

Our site is not intended for users under 13 years of age. We do not knowingly collect personal information from children. If you believe your child has provided personal data, contact us and we will delete it promptly.

9. Third-Party Links & Services

Our website may contain links to external sites (e.g., payment providers, social media). We are not responsible for their content or privacy practices. We encourage you to review their policies before sharing personal data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated date. Continued use of our site after changes means you accept the revised policy.